Divi vs. Elementor: Which One Should You Choose?

Here are the differences between Divi vs Elementor. Which is better for you?

If you’re trying to decide between Divi and Elementor for your WordPress website, here’s the quick answer:
👉 Choose Elementor if you want flexibility, a strong free version, and a vast add-on ecosystem.
👉 Choose Divi if you build multiple client sites and prefer a one-time payment with unlimited usage.

In this post, I’ll compare both builders using real-world data, expert opinions, and user-focused insights—so you can confidently pick the best option for your website.

What Are Divi and Elementor?

Both Divi (by Elegant Themes) and Elementor (a standalone plugin) are drag-and-drop WordPress page builders. They let you design custom websites without writing a single line of code.

• Divi comes bundled with its own theme and builder.
• Elementor works with nearly any theme and offers a free version with essential features.

Popularity and Market Share

Elementor dominates the WordPress builder market.
According to WordPress.org, over 18 million websites use Elementor. It holds a 20.5% market share among WordPress builders (Markentiefe.de).

Divi, while smaller, remains a powerhouse in the premium space. Data from BuiltWith shows over 2.1 million live websites using Divi. It ranks as the second most popular WordPress theme globally (MyCodelessWebsite).

Ease of Use and Interface

Both builders use real-time visual editing. However:

• Elementor offers an intuitive interface, perfect for beginners.
• Divi provides a more robust backend experience for designers.

Expert Quote:
“Divi has the edge for price, ease of use, and support… If you build sites for clients, you can’t beat Divi’s unlimited lifetime license.” — Endeavor Creative

Templates and Design Flexibility

• Divi includes 2,500+ pre-made templates and layout packs (DemandSage).
• Elementor offers hundreds of templates and thousands of third-party widgets thanks to its huge community (WPAstra).

Expert Quote:
“Elementor has a free version and, as a result, a larger market share—you’ll find more developers creating extensions.” — aThemes Review

If you love customization and experimenting with plugins, Elementor wins here.
If you prefer built-in templates and an all-in-one approach, Divi leads.

Performance and Speed

Website speed impacts SEO and user experience.
According to WP Rocket’s performance test:

• Divi: Mobile PageSpeed Score — 64/100
• Elementor: Mobile PageSpeed Score — 74/100

Elementor consistently loads slightly faster, especially on mobile.

Expert Quote:
“In 2024, Elementor boasts over 12 million active installs, showing its focus on performance and optimization.” — SearchReplacePlugin Blog

Pricing and Value

Feature	Divi	Elementor
Free Version	❌ No	✅ Yes
Yearly Plan	$89	$59 (single site)
Lifetime Access	✅ $249 (Unlimited Sites)	❌ No Lifetime Option
Use on Unlimited Sites	✅ Yes	❌ No

Verdict:
If you manage several websites, Divi’s lifetime license saves money long term.
If you run one site, Elementor’s free or Pro plan fits better.

Support and Updates

Both builders release frequent updates and have active communities.

• Divi users get premium Elegant Themes support.
• Elementor has one of the largest global communities, offering tutorials and Facebook groups for every niche.

Who Should Choose Divi?

You should pick Divi if you:

• Build multiple websites for clients.
• Prefer a single payment and lifetime access.
• Want integrated themes and templates without relying on add-ons.

Who Should Choose Elementor?

You should pick Elementor if you:

• Build one or two websites.
• Prefer a free or low-cost solution.
• Want flexibility and third-party integrations.

Real-World Verdict

Use Case	Recommended Builder
Beginners & Bloggers	Elementor
Agencies & Freelancers	Divi
Speed & SEO Optimization	Elementor
Long-Term Value	Divi

Conclusion: Which One Should You Choose?

Both Divi and Elementor deliver incredible design power — it all depends on your goals.

• Choose Elementor if you want flexibility, community support, and a strong free version.
• Choose Divi if you manage multiple client sites or prefer a single payment for lifetime use.

🚀 Action Step:
Try both builders on a demo site. Within an hour, you’ll know which interface fits your workflow better.

Have you used either Divi or Elementor? Share your experience in the comments — your insight might help others decide!

FAQs about Divi vs Elementor