Convertkit vs Mailerlite: A Complete Comparison Guide (2024)
Are you ready to read the detailed comparison of Convertkit vs Mailerlite? Both email marketing tools are best for small businesses and enterprises.
MailerLite is suitable for small businesses but Convertkit is specially designed for online creators. Both provide creator-focused features that you cannot find anywhere. As a user, you do not decide which marketing tool is best for you.
Here you’ll find a quick comparison of Convertkit and MailerLite.
| MailerLite | Convertkit |
|---|---|
| Best for small businesses on a budget. | Focused on solo creators (bloggers, content marketers, etc.). |
| Excellent free plan for beginners. | No free plan; subscription-based. |
| Offers compelling design options. | Primarily text-based emails. |
| User-friendly with powerful features. | Simple and straightforward interface. |
| Includes robust automation tools. | Analytics tailored to individual creator needs. |
| Offers detailed analytics for campaigns. | Analytics tailored for individual creator needs. |
Convertkit and MailerLite marketing tools provide similar features and are beginner-friendly.
ConvertKit vs Mailerlite
What Is MailerLite?
MailerLite is an email marketing tool used by over one million customers. Despite its name, it’s not a “lite” version of anything—it provides robust features for growing your email list and evaluating your campaigns. Some highlights include advanced segmentation, A/B testing, and email marketing automation. MailerLite’s user-friendly interface makes it accessible even for beginners.
What Is ConvertKit?
Convertkit, as the name suggests, focuses on conversions and connecting with your audience quickly. It’s designed for creatives and influencers who want to engage their following more effectively. kempowers content creators, including travel bloggers, muralists, and even homesteader goat farmers! The tools include landing page creation, subscription forms, and email marketing automation.
ConvertKit Tutorial: A Complete Guide
Key Features Comparison of ConvertKit and MailerLite
Here are key features comparing Convertkit and MailerLite.
Email Design and Templates
Convertkit: Convertkit’s email editor is designed to keep things simple and distraction-free. It focuses on delivering content in a clean, text-based format. While it offers limited design options, its emails are mobile-friendly and easy to read.
MailerLite: MailerLite provides a drag-and-drop email editor with numerous customizable templates. This allows users to create visually appealing emails without needing advanced design skills. The editor is intuitive, making it easy to create professional-looking emails quickly.
Automation Capabilities
Convertkit: One of Convertkit’s standout features is its automation capabilities. It uses a visual workflow builder that allows users to create complex automation sequences. These sequences can be tailored to subscriber behavior, making it possible to send highly personalized emails.
MailerLite: MailerLite also offers a visual workflow editor for automation. While it may not be as advanced as Convertkit’s, it provides essential automation features that are sufficient for most marketing needs. Users can set up automated email sequences based on triggers such as subscriber actions or specific dates.
Forms and Landing Pages
Convertkit: Convertkit landing page includes customizable forms and landing pages designed to capture leads effectively. These forms integrate seamlessly with the platform’s email marketing tools, helping users grow their subscriber list.
MailerLite: MailerLite landing pages offer a variety of form types and customizable landing pages. The landing page builder is particularly user-friendly, allowing users to design attractive landing pages without needing coding skills.
Analytics and Reporting
Convertkit: Convertkit provides detailed analytics on email performance. Users can track open rates, click-through rates, and subscriber activity. This data helps users make informed decisions and optimize their email marketing strategies.
MailerLite: MailerLite offers comprehensive reporting with visual data presentations. Users can monitor their campaign performance, track subscriber behavior, and assess the overall effectiveness of their email marketing efforts.
Integrations
Convertkit: Convertkit integrates with a wide range of third-party tools, including e-commerce platforms, membership sites, and course platforms. This integration capability enhances its functionality and makes it a versatile tool for creators.
MailerLite: MailerLite supports numerous integrations with popular tools and services. It also offers API integration, allowing users to create custom connections and extend the platform’s functionality.
ConvertKit or MailerLite Pricing
Here’s a comparison of Convertkit and MailerLite pricing:
| Features | Convertkit Free Plan | Convertkit Creator Plan | Convertkit Creator Pro Plan | MailerLite Growth Business Plan | MailerLite Advanced Plan |
|---|---|---|---|---|---|
| Subscribers | Up to 1,000 | Up to 1,000 | Up to 1,000 | Up to 1,000 | Up to 1,000 |
| Monthly Price | Free | $29/month | $59/month | Free | $21/month |
| Emails | Unlimited | Unlimited | Unlimited | 12,000 per month | Unlimited |
| Email Broadcasts | Yes | Yes | Yes | Yes | Yes |
| Landing Pages & Forms | Unlimited | Unlimited | Unlimited | Yes | Yes |
| Automation | Basic (limited sequences) | Advanced | Advanced | Yes | Yes |
| Reporting | Basic | Advanced | Advanced | Basic | Advanced |
| Subscriber Tagging | Yes | Yes | Yes | Yes | Yes |
| Integrations & API | No | Yes | Yes | Yes | Advanced |
| Email Support | Yes | Yes | Yes | Yes | Yes |
| Live Chat Support | No | No | Yes | No | Yes |
| Priority Support | No | No | Yes | No | Yes |
| Free Migration | No | Yes | Yes | No | No |
| Facebook Custom Audiences | No | No | Yes | No | Yes |
| Subscriber Scoring | No | No | Yes | No | No |
| Newsletter Referral System | No | No | Yes | No | No |
| Dedicated IP | No | No | No | No | Yes |
| Custom Landing Page Domains | No | No | No | No | Yes |
| Promotion Pop-Ups | No | No | No | No | Yes |
ConvertKit and MailerLite Pros and Cons
ConvertKit Pros:
- Advanced automation capabilities.
- User-friendly interface tailored for creators.
- Seamless integration with numerous third-party tools.
- Excellent customer support.
ConvertKit Cons:
- Higher starting price compared to MailerLite.
- Limited email design options.
MailerLite Pros:
- Affordable pricing, including a free plan for up to 1,000 subscribers.
- Intuitive drag-and-drop editor with a variety of customizable templates.
- Comprehensive reporting and analytics.
- Wide range of integrations and API support.
MailerLite Cons:
- Automation capabilities are not as advanced as Convertkit’s.
- Live chat support is limited to business hours.
Conclusions
After reading you choose the best tools which suit your business needs. Both marketing tools keep the same features, but ConvertKit grows your subscriber list to include landing page features.
When comparing Convertkit and MailerLite based on pricing, it’s important to consider your specific needs and budget.
- Convertkit: Better suited for creators who need advanced automation and are willing to invest in a higher-priced plan for premium features and support.
- MailerLite: Offers a more affordable solution with robust features, making it ideal for small businesses and entrepreneurs looking for a cost-effective email marketing tool.
Both platforms offer free plans, which provide a great opportunity to explore their features and determine which one best fits your requirements.
Frequently Asked Questions
Which platform offers better automation capabilities?
ConvertKit offers more advanced automation capabilities with its visual workflow builder, allowing for complex automation sequences based on subscriber behavior. MailerLite also has a visual automation builder but is generally considered to be less advanced compared to ConvertKit.