Top 5 CRM for Towing Companies

Are you looking for the best CRM for towing companies?

Towing companies face constant pressure to respond quickly, manage dispatch, track drivers, and ensure smooth invoicing. A Customer Relationship Management (CRM) system helps towing businesses streamline dispatch, track fleets, manage customer interactions, and accelerate payments. The best CRMs for towing companies—Towbook, HubSpot CRM, Salesforce, Fieldd, and OctopusPro—offer features like real-time dispatch, GPS tracking, and invoicing automation.

In this guide, I’ll review these CRMs, compare their strengths and weaknesses, share real-world data, expert opinions, and answer common questions to help you pick the right CRM for your towing business.

Why Towing Companies Need a CRM

You run a towing company where every second counts. A CRM centralizes your dispatch, billing, and communication processes, saving time and boosting profits.

• Businesses that use CRMs increase sales by 29% and improve productivity by 34% (Movegistics).
• TRAXERO reports that its towing software dispatches 50,125 jobs daily (Traxero).
• 68% of towing companies use technology such as CRM or AI dispatch tools (World Metrics).

Expert Insight:

“Automation is your best friend in towing. Companies that use CRMs for dispatch, payment, and communication grow faster and earn higher customer trust.” — Field Service Software Consultant.

Features to Look For in a Towing CRM

When evaluating a CRM, focus on features that directly solve your daily pain points:

• Dispatch & Job Scheduling: Quickly assign jobs to available drivers.
• GPS Fleet Tracking: Track driver location and reduce idle time.
• Mobile App: Allow drivers to accept jobs, capture signatures, and upload photos.
• Payment & Invoicing: Process card payments and send invoices instantly.
• Customer Communication: Notify customers with ETA and job updates.
• Reporting & Analytics: Track performance, unpaid invoices, and revenue trends.
• Integrations: Connect with accounting tools, GPS systems, and motor club platforms.

Top 5 CRMs for Towing Companies

1. Towbook

Towbook specializes in towing operations.

• Dispatch management, impound/vehicle storage, lien processing.
• GPS tracking with integrations (Azuga, Samsara).
• Mobile app for drivers.
• QuickBooks integration for invoicing.
  Best for: Companies working with motor clubs, impound lots, or police contracts.

2. HubSpot CRM

HubSpot offers strong automation and contact management.

• Free tier available.
• Custom workflows and reporting.
• Integrates with dozens of apps.
  Best for: Small to mid-sized towing businesses seeking flexibility and low startup costs.

3. Salesforce

Salesforce provides enterprise-level customization.

• Field service modules for dispatch.
• Advanced reporting and analytics.
• High security and compliance.
  Best for: Large towing fleets or businesses with complex dispatch needs.

4. Fieldd

Fieldd focuses on field service industries.

• Online booking and customer self-service.
• Mobile point of sale and driver apps.
• Smart dispatch based on travel time.
  Best for: Growing towing businesses offering online booking and roadside services.

5. OctopusPro

OctopusPro supports multi-service towing and roadside assistance.

• Real-time job tracking.
• Roadside services like winch or diagnostics.
• Strong customer support.
  Best for: Towing companies diversifying into multiple roadside services.

Quick Comparison Table

CRM	Strengths	Weaknesses	Best For
Towbook	Towing-specific, impounds, billing	Higher cost at scale	Motor club & impound operators
HubSpot	Free tier, automation, reporting	Lacks towing-specific features	Small companies, startups
Salesforce	Highly customizable, secure	Expensive, complex	Large fleets & contracts
Fieldd	Online booking, mobile POS	Add-ons may cost more	Expanding roadside services
OctopusPro	Multi-service support	May be overkill for small ops	Diversified towing companies

Conclusion

The right CRM helps you dispatch faster, improve driver accountability, and get paid sooner.

• Choose Towbook if you need towing-specific features.
• Pick HubSpot or Salesforce if you want scalability and customization.
• Try Fieldd or OctopusPro if you need strong mobile apps and roadside service support.

👉 Action step: List your must-have features (dispatch, payments, motor club billing) and trial at least two CRMs from this list before committing.

FAQs: CRM for Towing Companies